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Best of the Web: The 20 Best Online Marketing Tools of 2015

The internet is full of helpful tools for businesses and many of them are free or have free versions. Below is a list of 20 of our favorite online marketing tools. The majority of these are free and all of them can be very helpful when marketing your online store. Whether you’re interested in finding […]

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Mike Patel, President of ioVista attended the Internet Retailers Conference and Exhibition

Every year in June, eCommerce professionals from around the world meet in Chicago for the Internet Retailers Conference and Exhibition (IRCE). Mike Patel makes a point of attending this conference every year to meet with his partners, clients and other industry professionals to discuss the latest technology advancements and trends in eCommerce. He wanted to […]

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Mobile Commerce is Here to Stay: Why it’s Time to Make Your Site Mobile-Friendly

Mobile commerce is 2015’s hot topic in the eCommerce world. Everyone’s saying it’s time to go mobile, us included. The fact is, going mobile is not a fad. It’s not a trend. It’s the new normal. 80% of American adults now own a smartphone and the numbers show, they’re using their smartphones (and tablets) to […]

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5 Reasons you Need to Redesign your eCommerce Store Now

Your website is often the first impression you make on your customers. With heavy competition and ever-changing technology, if you don’t have an attractive, functional and impressive web store – you’re losing customers to your competition as quick as a click. There are many reasons why you should consider a redesign and this article is […]

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Seven eCommerce Strategies to Grow Your Business this Year

Seven Ecommerce Strategies to Grow Your Business this Year 2015 is far from over and the holidays are still months away – now is the perfect time of the year to test a new strategy online. Whether you’ve hit a plateau or are simply looking for some ideas to boost your sales, here are seven […]

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Five reasons why your mobile strategy isn’t working yet:

1. Your website isn’t fully optimized for mobile use. You may be thinking your site is mobile-friendly when it’s actually not. A lot of eCommerce platforms have started offering mobile-friendly themes but many of them don’t fully optimize your site. Usually these themes will apply to top-level navigation pages like your home page or product […]

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03Jun
2015

Google Planning Possible “BUY NOW” Button in Paid Search Results:

In an effort to compete with Amazon, the Wall Street Journal and 9 to 5 Google are reporting that Google is working on adding a “BUY NOW” button to its paid search results on mobile devices. This is an effort to encourage more people to begin their shopping searches right from Google rather than going […]

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It’s Official: Google Announced that Mobile Devices Drive More Searches Than Desktop Computers

At a recent AdWords event, Google’s VP of Product Management for Adwords announced that mobile searches now surpass desktop searches in 10 countries, including the U.S. This shouldn’t come as much of a surprise, especially with Google’s actions lately. Last November they added a “mobile-friendly” label into their search results and in April, they updated […]

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