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Best Value Vacs

(Marketing Case Study)

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Best Value Vacs

About

Best Value Vacs provides the most economical and effective vacuum chambers, extractors and material processing equipment on the market. Although it is essential to keep costs low, we realize that the strength of our brand depends on innovation and product line expansion. We believe that it is with the utmost importance to make our products superior to competition by offering excellent customer service and using high quality materials.

IOVISTA ROLE

  • eCommerce Consulting
  • PPC (Pay Per Click)
  • PLA (Google Shopping)
  • SEO (Search Engine Optimization)
  • Challenge

    Challenge

    Best Value Vacs is one of the top companies in their industry today. When we started working with them back in 2015, their ecommerce site was built on a Yahoo Site Builder. They did not utilize any digital marketing campaigns. They worked with few companies without any success as the Yahoo Site Builder platform had quite a few limitations to setup the digital campaigns.

    Challange - Best Value Vacs
  • Solution

    Solution

    Firstly, we moved Best Value Vacs to a proper Yahoo eCommerce Platform. We started their ongoing monthly SEO and were able to identify quite a few keywords. Also started on their PPC and PLA campaigns. We took the keywords from their PPC and PLA campaigns and optimized them for organic SEO. This helped Best Value Vacs with their sales. Eventually we moved them to Magento eCommerce Platform and were able to do eBay and Amazon Integration which changed their entire business. We also manually optimized their PLA campaigns for more than 2000 products, which was a true winner with an unbelievable ROI doubling their revenues in 3 months.

Result

Testimonial

Testimonial Icon

Fall of 2015 Best Value Vacs worked to develop a new Magento based store with ioVista.  That process took longer than expected but we sell only customizable products that require specific tailoring for the Magento store.   We ran into a number of issues during the initial launch of the site that were not the responsibility of ioVista but lack of management experience with the new platform at Best Value Vacs. ioVista worked to help guide our decisions to resolve the needs during the early months of launch.  Currently we are in month 3 of the new site and we have doubled revenue once again and are continually working to improve and optimize how the site interfaces with daily office activity.

“ioVista has been excellent to communicate with because they are always available to their clients. They make themselves available to us at all hours and follow up with responses to emails in a timely manner. ioVista was also very organized in their ticketing to enable us to work on as many as 15 tasks at a time.”

– Jason Marosi – CEO & Cofounder www.bestvaluevacs.com
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