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Best Value Vacs

(eCommerce Case Study)

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Best Value Vacs


Best Value Vacs provides the most economical and effective vacuum chambers, extractors and material processing equipment on the market. Although it is essential to keep costs low, we realize that the strength of our brand depends on innovation and product line expansion. We believe that it is with the utmost importance to make our products superior to competition by offering excellent customer service and using high quality materials.


  • eCommerce Consulting
  • SEO (Search Engine Optimization)
  • PPC (Pay Per Click)
  • PLA (Google Shopping)
  • Challenge


    As Best Value Vacs (BVV) experienced growth, they realized they could scale their business further by implementing several initiatives. Based on the purchasing patterns of their customers, a new product model was developed. The new product model involved customizable products to help customers find related products instantaneously. Wholesale customers were not getting the discounts BVV team thought they deserved; a Wholesale Customer Discount program was created. Equally important was having the flexibility to integrate modules and other software applications in the future that will further promote growth. Unfortunately, the site was hosted on Yahoo Store and limited execution of these requirements.

  • Solution


    ioVista assessed the needs of BVV and without hesitation recommended Magento platform. Magento is an open-source ecommerce platform which allows further modification of any modules and extensions that are integrated. With its powerful built-in functionality and capability to integrate modules and software applications, ioVista was able to meet BVV’s requirements precisely. To see through many of the goals set forth, we tabulated some of the major features employed by ioVista.

    • Wholesale Module: Created a module that incorporated sales person information and provided discounts to a special group of customers.
    • Configurable Products: Customized configurable products for ease of purchase for the customers.
    • M2EPro: Applied extension which allowed eBay and Amazon to integrate with Mageto in order to control inventory from a single SKU.
    • Shipping Customization: Added and customized an extension that allowed multiple boxes per shipment, applied charges per box, allowed surcharge where applicable and considered freight requirements by the shipping vendors.
    • One Step Checkout: to diminish the number of clicks a customer has to execute during the checkout process, the one-step-checkout extension was implemented.
    • Payment Methods: Incorporated several payment methods such as Authorize.net, PayPal, eCheck and ChasePay.


The client has doubled their revenue since the rollout of the site. And their sales projections highly surpass prior years. They attribute their growth to the ease in which customers find products and their Wholesale Customer Rewards program. Internal staff has been trained to assist their customers. All the information in Admin Panel can be easily accessed. Wholesales representatives have increased their customer base since they have a set process that rewards their customers consistently. Best Value Vacs has been able to capitalize on other revenue channels such as Amazon and eBay while maintaining an accurate inventory count.


Testimonial Icon

“Best Value Vacs has been using ioVista services on two platforms. Yahoo small business and Magento. The original store was built on the yahoo platform and was rebuilt and designed in mid 2014. The construction time was around 3 months and was completed in the timeline we agreed upon. The site was fast and organized. ioVista was professional and was able to perform all the required tasks for the build out. The site launched with minor issues that were easily resolved.  Best Value Vacs on the newly designed doubled that fallowing month after launch and remained at that level.

Fall of 2015 Best Value Vacs worked to develop a new Magento based store with ioVista. That process took longer than expected but we sell only customizable products that require specific tailoring for the Magento store.  We ran into a number of issues during the initial launch of the site that were not the responsibility of ioVista but lack of management experience with the new platform at Best Value Vacs. ioVista worked to help guide our decisions to resolve the needs during the early months of launch. Currently we are in month 3 of the new site and we have doubled revenue once again and are continually working to improve and optimize how the site interfaces with daily office activity.

ioVista has been excellent to communicate with because they are always available to their clients. They make themselves available to us at all hours and follow up with responses to emails in a timely manner. ioVista was also very organized in their ticketing to enable us to work on as many as 15 tasks at a time.”

– Jason Marosi – CEO & Cofounder www.bestvaluevacs.com
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