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How to Build Your eCommerce Brand

Whether you’re just starting out or you’re an eCommerce veteran, branding is very important for the longevity of your business. Branding means recognition, customer loyalty and growth. But it’s not always the easiest thing to figure out, especially when the day-to-day details of running your business usually get the lion’s share of your focus. So […]

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9 Ways to Get More Sales this Holiday Season

As you know, the holidays will soon be upon us. But there’s still time to prepare your site and get your plan in place to make this the best holiday season yet. Today, we’re sharing a whole bunch of ideas to help you get started and get the most sales you can this holiday season. […]

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4 Paid Search Tips for the 2015 Holiday Season

The holiday shopping season is full of opportunities for online retailers in terms of immediate traffic and sales as well as the potential to gain long-term repeat customers. Having great products is essential but as any online retailer knows, that’s only half the battle. What you really need is traffic. You need a steady stream […]

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5 Ways to Get your Store Ready for the 2015 Holiday Season

For anyone else, it might seem too early to talk about the holidays but for online retailers looking to make 2015 their best holiday season, now is the perfect time to start preparing. This is your chance to plan, prepare and make the most of the holiday rush before you’re too busy to do it. […]

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Looking for a new Magento Developer?

ioVista has a large team of certified Magento Developers ready to help propel your eCommerce business to the next level. Whether you need a few updates, a complete overhaul or a brand new site altogether, ioVista has the solution for you. We offer one of the widest ranges of eCommerce services available. Plus, we’re backed […]

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Best of the Web: The 20 Best Online Marketing Tools of 2015

The internet is full of helpful tools for businesses and many of them are free or have free versions. Below is a list of 20 of our favorite online marketing tools. The majority of these are free and all of them can be very helpful when marketing your online store. Whether you’re interested in finding […]

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Five reasons why your mobile strategy isn’t working yet:

1. Your website isn’t fully optimized for mobile use. You may be thinking your site is mobile-friendly when it’s actually not. A lot of eCommerce platforms have started offering mobile-friendly themes but many of them don’t fully optimize your site. Usually these themes will apply to top-level navigation pages like your home page or product […]

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Paid Search Advertising: The top 6 ways to drive traffic and sales with paid online ads

Paid search can seem a little scary. After all, it requires spending money and you want to be sure it’s worth it. This article will review the reasons we often recommend paid search campaigns to our clients and also, where you can use them. Everyone knows Google. But they’re not the only place where you […]

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