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What factors make a site vulnerable to Panda?

Google has once again brought us on toes by releasing it’s Panda Algorithm. There have been considerable waves from Google Panda with 12% of search results being affected by this new algorithm. Somehow, local business websites have escaped from this storm by Panda but they were not the intended target of this update. We would […]

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How to use SEO to Get More Customers to Your Site

Search Engine Optimization or SEO can seem pretty intimidating at first but once you understand the basics, you can use those principles to bring more traffic to your store. What exactly is SEO? SEO is the practices of making your website more visible to search engines by meeting the standards they set to determine search […]

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5 Reasons you Need to Redesign your eCommerce Store Now

Your website is often the first impression you make on your customers. With heavy competition and ever-changing technology, if you don’t have an attractive, functional and impressive web store – you’re losing customers to your competition as quick as a click. There are many reasons why you should consider a redesign and this article is […]

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Google Analytics Part Two: Getting started with Google Analytics for Beginners

In Part 1, we defined some of the most common words or terms used when talking about Google Analytics. In this part, we’re going to dig a little deeper into the ways you can use Google Analytics to help grow your traffic, increase your sales and even improve your customers’ experience on your site. If […]

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Paid Search Advertising: The top 6 ways to drive traffic and sales with paid online ads

Paid search can seem a little scary. After all, it requires spending money and you want to be sure it’s worth it. This article will review the reasons we often recommend paid search campaigns to our clients and also, where you can use them. Everyone knows Google. But they’re not the only place where you […]

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Google says mobile-friendly sites will be favored in search rankings

Google just announced its next search algorithm change and they’ve come right out and said that they WILL start favoring mobile-friendly sites in their searches, beginning April 21st. Google announced on their official webmaster blog… “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile […]

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Google is Introducing a New "Mobile Friendly" Label:

Why you need a responsive site now more than ever More and more shoppers are becoming comfortable with the idea of making purchases right from their phones or tablets. In fact, according to a recent study by The Integer Group… 35% of shoppers make purchases on their mobile devices. As a result, Google is going […]

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How to use SEO on your website

SEO is vital for the success of any business online. It can be THE reason a potential customer buys from you or your competition instead. This article will examine why SEO is important and how to use SEO on your website, for your business. First, what is SEO or Search Engine Optimization, exactly? SEO is […]

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