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13Mar
2017

How Effective Is E-Commerce With A Personalized Touch?

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Considering the user experience one gets in Brick and Mortar Stores, E-Commerce stores has a lot to learn and implement.Keeping in mind the fact that your customer will definitely return if he is satisfied with the shopping experience apart the product he has bought, there is surely something extra which you can grab from those experiences of Brick & Mortar stores.In order to give similar or better shopping experience, here are some tips which you can implement in your Online Stores.

Who won’t love to be WELCOMED WARMLY!

We feel delighted when we are welcomed with warmth and love in a store. Similarly you can put some really warming personalized greeting messages once a user login into your store. You can also put some personalized messages based on the information s/he has provided (For e.g. if user in from USA, you can put some personalized message for the upcoming Halloween).

Who won’t love RECOGNIZATION?

Implement systems that remember your customers. Remember their details on the storefront so they don’t have to enter them every time they shop. Recall their name, contact information, shipping address and billing address.

  • 41% of shoppers said they would want to be identified by their Smartphone when shopping from brick & mortar stores.
  • 61% of global respondents said they would welcome the idea of online stores keeping track of their browsing and purchasing histories to speed up shopping purchases.

What if someone listens to your WISHES?

Allow your customers to add items to their Wishlist even if it is out of stock.  You can remind them about its availability through emails. It gives a feeling that they care about your wishes. You may prompt them for offers on Wishlist.

How about seeing recommendations based on your choice?

When you keep track of purchase history or Wishlist of your customer, it becomes easy to recommend them similar products. Your customer will feel a WOW experience if they see things very similar to their taste.

 

Won’t you feel special if you see a timely response of your queries or shopping related queries you raised?

It does feel overwhelming to see timely response of queries you have sent to the store owner. It makes feel that you are a valued customer and they care about your experience. So make sure your responses are timely.

Greeting card with additional offers on Special days? WOW!

It takes you to cloud nine when you see some special offers given to you along with warm greetings from your online store on special occasions like Birthdays and Anniversary. Make your customer feel special on their special days by sending personalized greeting cards via emails along with some special offers.

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