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29Apr
2019

Best Practices To Improve The Conversion Rate Of Your Magento Store

All Ecommerce stores face problems related to the behaviors and opinions of consumers, the competition, and the number of options that consumers have available, not only for where to shop but how to shop.

Magento is one Ecommerce platform that makes it really easy to increase the conversion rates and achieve the set goals through custom Magento development. As we all know, a conversion rate is the percentage of all your visitors that complete a “conversion”, or a goal in the form of submitting information, gathering information or in this case, purchasing goods. The more visitors that end up buying your goods, the higher your conversion rate will be.

Here are the best ways in which you can improve the conversion rate for your Magento store.

  • Utilize Custom Search Filters

Visitors rather not jump through multiple hoops in order to find the products that they are looking for. One thing not to do, however, is to serve all range of products to a customer, otherwise, it offers the customers a broad range of results, making it difficult to locate the product in their mind.

Magento has the ability to change this, you can create many different custom search filters to offer customers a more tailored search experience. Magento can filter products by many different types of criteria from price and gender to size and even color, with color having a visual representation. With these custom search filters, visitors can set tailored search parameters and get to their desired product faster. In turn, it will improve your conversion rate so that more visitors can buy what they want without browsing dozens of pages.

  • Show Results for Misspelled Search Terms

Sometimes, there are customers who don’t realize that they are spelling a name or word wrong when searching for it in your website’s search engine. If your search engine can’t finding anything for their search query, they will look elsewhere for the product(s) that they want. This can really change your business for the worse, and that is not what you need. However, you can make the misspelled search terms redirected to actual products that you are selling.

You can use your Magento site the best by using it alongside an analytical tool, such as Google Analytics. When you do this, you can monitor search queries for your website. From both Magento and Analytics, you can gather information about what people search for and even any possible misspellings during searches. This will guarantee that more customers who are looking for a certain item will be able to find it easily and buy it from you. For instance, you can redirect any searches that are typed “Berenstein Bears” to instead show results for Berenstain Bears children’s books. This is a great technique to keep visitors from leaving your store inexplicably.

  • Implement Elasticsearch Feature

When a customer visits your website, the amount of time they spend on it is crucial. They tend to want to find the product(s) that they are looking for as soon as possible. If it takes a long duration of time to look for their products on your site, they will leave and not bother to thoroughly browse their search.

Magento’s Elasticsearch, the catalog search solution by Magento provides a list of benefits to make the product search easy for the visitors. It includes:

  • Advanced and quick searches on catalog’s products
  • Multiple language support
  • Support for synonyms and stop words
  • Performant, accurate, and scalable search results
  • Hassle-free horizontal scaling
  • Support for real-time data and analysis
  • You can use it as a store for document-oriented data
  • Beyond search framework applications, including personalization, performance, reporting, and storage
  • Create Shortcuts For Popular Items

You should review the statistics of your online store’s search function on a routine basis. Look for what your customers are usually looking for, even if they tend to misspell a word or two. Thankfully, Magento has a feature in which you can dedicate a part of your webpage to featuring a list of links to the most bought items from your customers. This can control what your consumers see on your page. If there is a product that you are selling that is in high demand, it just makes sense for this product to be easy to find, so that your customers don’t need to browse categories or type something in a search bar in order to find that product; it should be right on the front page somewhere.

What is cool about Magento is the most bought products are tallied by Magento itself, so this list can change over time without you having to keep a track of what is the most bought item in your store. One month, your best-selling item could be a pair of sandals. The next month, it could be boots. Regardless of how often your list changes, you won’t have to do much on your end to be up-to-date with a popular items list, just make your website’s content accurate and up-to-date.

It is also important to check that product searches are led to the best search results possible. If they aren’t then you should redirect these searches.

Get all these features custom developed for your Magento store from a leading Magento Agency like ioVista in Dallas, Texas. We are recognized as a top E-Commerce Design & Development Company on DesignRush.

Mike Patel
Mike Patel

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