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How To Drive More Traffic to Your Website Via Google Shopping Ads

For online retailers, promoting your merchandise on multiple platforms is extremely important for increasing your revenue. With increasing competition on online shopping platforms like Etsy and Facebook Marketplace, it can be difficult for newer retailers to have products seen by a wider audience. With search engine optimization marketing, user research and keyword searches, Google has […]

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29Jul
2020

Magento 2.4.0 Up for General Availability

Magento, an Adobe Company recently released version 2.4.0 of Magento Commerce and Magento Open Source for general availability. The new Magento 2.4.0 comes with over 100 new fixes to the core code, 30 security enhancements, and by default enablement of two-factor authentication in the Admin. Let’s have a look at the highlights of this release: […]

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21Jul
2020

Stencil Vs. Blueprint – Cracking The Secret To Your BigCommerce Store’s Success

Today, a majority of online stores choose to go with a SaaS solution like BigCommerce. Also, B2B businesses prefer BigCommerce as their e-commerce platform because of its Quick website setup, fast launch Hassle-free maintenance Scalable framework Launched in 2016, Stencil is the latest framework of BigCommerce. It incorporates industry best practices in technology, design standards, […]

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How To Make Your HVAC Website Design Successful

Everyone knows design is important when it comes to your website. Great design draws customers in and keeps them on your site longer while bad design sends visitors looking for another site. But design goes beyond simply looking good. Design plays an important role in the overall experience of the users who visit your site […]

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09Jul
2020

A Cut Above The Rest: Why Magento 2 Is The Best B2B Platform

The world of business-to-business (B2B) e-commerce has been rapidly expanding over the last several years, and it has grown the market for e-commerce website development. Smart B2B companies know that e-commerce is the most effective solution to providing goods and services to other businesses. It’s fast becoming an established practice for B2B, and its popularity […]

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Best Digital Marketing Channels For E-commerce In Current Retail Environment

There is no doubt that the COVID-19 Outbreak has changed the economy. Business owners are trying hard to figure out ways to mitigate risk, safeguard their employees and support customers during this difficult time. But don’t stress yourself too much, ioVista has been helping companies succeed online since 2004 in good times as well as […]

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29Jun
2020

MasterCard joins Visa, PayPal, Adobe and the FBI to warn merchants of Magento 1.x EOL

You can’t say no one told you. Magento 1.x store owners you have been warned!  Visa and MasterCard, the payment processors, along with Adobe and PayPal have all tried last-ditch efforts to get legacy Magento 1.x store owners to update their platforms. As of June 30, the Magento 1.x platform will reach its End-of-Life (EOL) […]

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11Jun
2020

Magento Page Builder – ‘DIY’ Tool For Selling Products Online

The core functionality and the ecosystem that Magento offers are exceptional in the e-commerce world. No other e-commerce platform has such a big ecosystem for integrations and extensions like Magento, and this is one of the reasons for Magento’s massive popularity. However, one of the limitations of Magento that was creating troubles for brands and […]

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