If you run a business, you know how hard it can be to generate sales. You must have the right strategies, and you have to implement those strategies every single day for that positive change. There are endless ways that you can strategize to increase your sales, so we have come up with a list of the best Ecommerce marketing strategies for you!
- Mobile First
Make sure your website is available on all mobile devices. Most people browse the web on their phones, and you don’t want to miss out on a sale because your site can’t be reached on a phone. Making this change will increase your sales and you will lose less number of customers overall. Mobile devices are taking over, and you don’t want to be behind in the times.
- High-Quality Images
Having high-quality images for your products will attract new buyers, and will show the customers exactly what they are ordering. No one likes to be misled by an image, so make sure your images display your products very clearly. Once customers know that you are reliable and consistent, they will order from you again.
- Create a Sense of Urgency
Advertise specific sale items on your website! Announce a Memorial Day Sale or a Black Friday Sale! This will create a sense of urgency amongst your customers and will encourage them to buy from you right then, at that moment. Your sales will increase and so will your customer base.
- Show Your Customer Testimonials
If you have customers who buy from you again and again, prompt them with an email with a link to a survey. There, they can write something short which you can post on your site and that will attract future buyers. Customers enjoy reading reviews and knowing that they are going to receive a high-quality product. It works like a charm!
- Impress Customers with a Follow-up Email
If a new customer orders something from your website, you should send them an email thanking them for their purchase, and offering a discount on a future purchase. You could include a coupon code that they can use on their next order. This will increase sales because customers will appreciate the gesture and will be encouraged by the coupons to shop with you again.
- Have as Many Payment Options as Possible
It’s really important to offer Visa, Mastercard, American Express, and all of the other popular credit cards that your customers might have. You should also offer PayPal and other online options. There are tons of payment options these days, and it’s not necessary to offer every single one of them, but it’s vital to have several that are most used. Customers may get frustrated if they don’t see their preferred option in your checkout list, and this might deter them from buying your products.
- Make the Checkout Process Simple
The checkout process needs to be simple. This is the last part where you are actively engaged with the customer on your website, and it’s vital to make it quick and easy. People get annoyed if the checkout process doesn’t make sense, is repetitive, or doesn’t load fast enough. You should take the time to make the checkout process easy! This will help you avoid losing customers in the future.
- Use Social Media
If you use it the right way, social media can generate a large part of your sales. You should at least be using Facebook and Instagram, and advertise on these platforms daily. Today, most of the world is on social media, so if you’re trying to gain new customers, this is the way to do it! Take advantage of Facebook and Instagram Ads to gain new customers that you might not find otherwise. Post discounts, coupons, and sales to attract your followers to your website. Prompt your followers with links to your site and specific products. With these simple tactics, you will gain traffic and boost sales tremendously.
These are just a few ways that you can increase your online sales. There are endless ways that you can strategize when it comes to online sales, and it can be a little overwhelming. By doing these few simple steps, you can greatly increase your following and your customer base in just a few months. You should use these tips daily to get the best outcome. Good luck with your business and your online sale growth!