Not only is Google a great resource for finding out answers to random questions, but it can also help you in your business. Now more than ever, marketing and sales are done over the internet. Google Analytics is there to help your business in a variety of ways.
Here are six steps on how it can work for your company
Track Social Media
Marketing for businesses 20 years ago was a lot different than it is today. Today, it is imperative to have a strong outreach on social media to boost your sales. Sites such as Facebook, Twitter, Pinterest, and Instagram are staples to good marketing. Many companies have an account for all of these sites to bring in as many sales as possible. However, how do you know what social media sites are recruiting the most customers? Well, Google Analytics can show you the social media networks customers use the most. That way, you can put your effort where it counts the most.
Pay Attention to the Devices Used
It is important to always be aware of what devices your customers use. In the past, customers primarily used their desktop computers to make online purchases. Today, people are spending more time on their mobile devices such as tablets and smartphones. Currently, people spend 2.8 hours on their cell phones with only 2.4 hours on their desktops.
In addition to tracking which devices are used more frequently, you should also track to what extent the users are going throughout your site or leaving after it loads. If they do leave after it loads, there may be a problem with your site converting to being viewed on mobile devices. Because people are spending more time on their phones to do online shopping, you should make sure your website is mobile-friendly.
Know Your Customer’s Interests
In addition to knowing what devices your customers are using and catering to your website to meet those needs, you also need to track what merchandise your customers are interested in. Google Analytics can help you. It is through their Affinity Categories report that Google Analytics tracks your customers’ interests. They can also track their interests based on the customer’s demographics. If you do not know what your customer is interested in, you will not be able to make as many sales.
Track Search Data
Similar to understanding your customers’ interests, you also need to research and track what they are searching for on your website. Doing this will help you understand what your customers want and what products are searched for the most.
Knowing what products your customers’ search is an easy way to know what you can promote in the future. If your customers are searching for products that you do not carry yet, then that is helpful too. When you are ready to grow through offering new products, it is a safe bet those products searched for will sell well.
SEO or Search Engine Optimization is very important for businesses in this day and age. Understanding what keywords are getting the most traffic onto your site, will help you boost your sales. On one of their reports, Google Analytics compiles a list of how many clicks each word gets. The report is then ranked from the most popular word to the least.
A website called www.business.org, explains just how tracking SEO can help your business.
“Scrolling down the list provides an in-depth overview of your most popular keywords and some insight into what your audience is searching for. If a particular keyword is driving a large volume of traffic, you may want to create similar content to capitalize on that trend. In many cases, your website will receive traffic from keywords you never intended to rank for, which can also spark ideas for future keyword targeting.”
Enlist the Help of an Account Specialist
Along with knowing your customer’s interests, it is important to know what improvements your website needs and Google Account Specialists can help. These specialists are there only to help your business flourish and take the stress off your shoulders. After you share your data and account with them, they offer you tips on ways you can improve your sales and optimize your website.
Do not wait until it is too late or when you are struggling. Get the help of Google Analytics today by signing up. It only takes a few minutes to sign up and it will be well worth your time.