For a long time, Business to Business and Business to Consumer shops were in their own separate worlds. But that trend is changing. In truth, the worlds of B2C and B2B are colliding. B2B ecommerce is becoming more like B2C every day.
It makes sense. The folks that place the orders for their businesses are well-versed in personal online shopping and for a long time, personal shopping on B2C sites was usually easier. Business shoppers know how easy it is to buy from consumer-tailored stores. Why shouldn’t it be as easy for their business purchases?
As a result, expectations have changed and if you want to compete, one of the best ways to do it is to take a look at what B2C businesses are doing. Here are some tips to help you get started.
A lot of B2B sites operate like catalogs and don’t take advantage of all the ways eCommerce has advanced in recent years. Think of some of the sites you personally like to shop on. Why is that? What makes them easy to use or sites you trust? Think about that and also consider looking at your store’s own usability. Some key areas to consider would be:
The bottom line is, when it comes to B2B, aside from your inventory and pricing, it’s all about convenience. The more ways you can find to make your shop the easiest and most efficient site to use, the more customers you’ll get and the more customers you’ll keep.
If you find ways to make their lives easier or get their ordering done in less time than they’re used to, they’ll love you for it.
One of the best things you can do is get honest feedback from a friend who is not familiar with your site. Let them take a look or even place a fake order and have them tell you what they thought. Ask them how easy it was to find what they needed or what they thought of your checkout process. An unbiased opinion can really help you.
Another route would be to get a usability audit. IoVista offers usability audits where we’ll review your site from top to bottom from the viewpoint of the user – but with eCommerce know-how. We can go through your site and find any trouble spots and make recommendations for fixing them. If you’re interested in a usability audit for your site, just send us an email or give us a call and we’ll be happy to help.
Mike Patel is the Founder and CEO of ioVista, a leading digital commerce agency specializing in eCommerce solutions. With a strong background in business and technology, Mike Patel has been at the forefront of driving digital transformations for businesses. He has successfully navigated the ever-changing landscape of eCommerce, helping companies leverage the power of online platforms to grow their brand, increase revenues, and optimize their digital presence. Under his leadership, ioVista has become a trusted partner with major technology companies: Adobe/Magento, Google, BigCommerce, Shopify, and Yahoo. He is dedicated to staying ahead of industry trends, adopting cutting-edge technologies, and continuously improving strategies to provide clients with a competitive edge. Mike’s commitment to excellence and client satisfaction is evident in every project ioVista undertakes.
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