Until recently, only high-profile accounts on LinkedIn (like Bill Gates) had the ability to write long-form posts to share with their followers. But now, LinkedIn is rolling this feature out to more users and eventually everyone will have access to this feature.
You can tell if you have this ability by looking at your posting field. If you have the pencil icon on the right side, you can create long-form posts to share with your followers. All you need to do is click the pencil and the publishing tool will appear for you to create your post.
This new feature is a great way to help build your brand online in addition to your social networks. Since LinkedIn is a network of professionals, you have the opportunity to share your knowledge and expertise among other entrepreneurs.
You can read more about this new feature here: