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16Apr
2015

Google Analytics Part One: Key Terms Defined and Explained

This is part one of a two part article on the basics of using Google Analytics. If you don’t have Google Analytics and would like to learn more about adding it to your site, just let us know and we’d be happy to help. But let’s say you do have Google Analytics but aren’t exactly […]

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What you must know about the New Yahoo Store Mobile Storefront

As you know, Google will be favoring mobile-friendly sites beginning on April 21st. In response, Yahoo has just released a mobile-friendly template to help you maintain your search ranking, in spite of the coming changes to Google’s search algorithm. (You can read more about the April 21st change for Google search or about the benefits […]

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Paid Search Advertising: The top 6 ways to drive traffic and sales with paid online ads

Paid search can seem a little scary. After all, it requires spending money and you want to be sure it’s worth it. This article will review the reasons we often recommend paid search campaigns to our clients and also, where you can use them. Everyone knows Google. But they’re not the only place where you […]

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Google says mobile-friendly sites will be favored in search rankings

Google just announced its next search algorithm change and they’ve come right out and said that they WILL start favoring mobile-friendly sites in their searches, beginning April 21st. Google announced on their official webmaster blog… “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile […]

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11Mar
2015

Imagine Commerce Conference – a great networking and learning opportunity

We wanted to pass along some information about this year’s Imagine Commerce Conference, hosted by Magento. This is a huge eCommerce conferences held annually that provides a great chance to hear insights from industry leaders as well as take advantage of numerous networking opportunities. I’ve attended this conference for the last two years and have […]

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New leadership ushers in changes for Google+

It seems some changes are afoot at Google, specifically with its social network, Google+. On Sunday, Bradley Horowitz, a longtime executive at Google announced that he is taking over leadership of Google’s social products – but he didn’t say Google+. Instead, his announcement mentioned “Photos and Streams.” Then on Monday, in an interview with Forbes, […]

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Key things to keep in mind with the Yahoo Small Business spin-off

As you’ve heard, Yahoo recently announced plans to spin its eCommerce platform, Yahoo Small Business, off into its own separate company called SpinCo, later this year. If your business currently runs on the Yahoo platform, you may have some concerns about what this change could mean for your business – and what you may need […]

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How to Overcome the top 4 challenges of running an eCommerce Business

Whether you’re just getting started or have been running an online business for a while, you’ve probably faced some common challenges that many online retailers deal with at some point or another. This article will review four of the most common challenges of running an online store and share some strategies to help you overcome […]

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