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Seven eCommerce Strategies to Grow Your Business this Year

Seven Ecommerce Strategies to Grow Your Business this Year 2015 is far from over and the holidays are still months away – now is the perfect time of the year to test a new strategy online. Whether you’ve hit a plateau or are simply looking for some ideas to boost your sales, here are seven […]


Five reasons why your mobile strategy isn’t working yet:

1. Your website isn’t fully optimized for mobile use. You may be thinking your site is mobile-friendly when it’s actually not. A lot of eCommerce platforms have started offering mobile-friendly themes but many of them don’t fully optimize your site. Usually these themes will apply to top-level navigation pages like your home page or product […]


Google Planning Possible “BUY NOW” Button in Paid Search Results:

In an effort to compete with Amazon, the Wall Street Journal and 9 to 5 Google are reporting that Google is working on adding a “BUY NOW” button to its paid search results on mobile devices. This is an effort to encourage more people to begin their shopping searches right from Google rather than going […]


It’s Official: Google Announced that Mobile Devices Drive More Searches Than Desktop Computers

At a recent AdWords event, Google’s VP of Product Management for Adwords announced that mobile searches now surpass desktop searches in 10 countries, including the U.S. This shouldn’t come as much of a surprise, especially with Google’s actions lately. Last November they added a “mobile-friendly” label into their search results and in April, they updated […]


6 Things to Look For When You Hire a Magento Developer

Whether your site is already on the Magento platform or you’re about to build a new site, you’re going to need a professional Magento Developer to create the site your business demands. But what do you need to know to pick the right developer or development team for you? This article will review the key […]


ioVista wants to meet you at the Internet Retailers Conference

Mike Patel, CEO of ioVista, will be at the Internet Retailers Conference and Exposition (IRCE) in Chicago, June 2nd-5th and would love to meet you if you attend. For three days, hundreds of the top eCommerce experts come together to meet and share their knowledge with internet retailers from across the globe. This is a […]


Why Design is Important for User Experience in eCommerce:

Everyone knows design is important when it comes to eCommerce. The saying that “a picture is worth a thousand words” is just as true online as it is in a magazine or an art gallery. Great design draws customers in and keeps them on your site longer while bad design sends visitors looking for another […]


Google Analytics Part Two: Getting started with Google Analytics for Beginners

In Part 1, we defined some of the most common words or terms used when talking about Google Analytics. In this part, we’re going to dig a little deeper into the ways you can use Google Analytics to help grow your traffic, increase your sales and even improve your customers’ experience on your site. If […]


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