People everywhere are making a living through e-commerce sales. This marketplace is growing daily, and to grow with it, you have to keep up with its fast-paced changes. There are always new ways to boost sales and crush your conversions. Here are six ways that you can do this with your e-commerce store.
1. Gain Your Customers’ Trust
Business is all about building relationships. Your consumers aren’t going to trust your brand if they buy one of your products and discover it is low-quality and a waste of money. Your products have to follow through with your advertisements and give people something to talk about – in a positive way.
Giving people a product to brag about is a great way to build customer relationships, but there are a few other strategies you can try. You can respond to customers’ comments on your social media, website and answer their questions and comments. People like it when they can communicate directly with a brand, especially if it is their first time buying. You can also send out email surveys and try to find out what people like about your products and what changes you may need to make. Consumers will feel appreciative that you care about their opinions.
2. Offer Customers a Good Shopping Experience
If customers get frustrated with a website over and over again, they may give up and shop elsewhere, and you will lose a sale. You need to constantly make sure that your online store is up and running properly, and see to it that no technical difficulties arise. You also need to make sure that your store makes sense to consumers. If people can’t find a certain product they’re looking for on your site, and they’ve searched for it a few times, they will get discouraged. Don’t let your website be the reason that you lose sales.
The easier customers’ shopping experience with your brand is, the more likely that they will return to shop with you again. You can attempt to drive sales through the roof with advertisements and well-planned marketing campaigns, but when a customer goes to your online store and can’t navigate it, the sale ends right there. Don’t let this happen to you.
3. Use Social Media
Social media is a huge part of e-commerce sales. By creating a few pages on social media, you are allowing customers to communicate directly with you. You can also create ads on social media, and boost the ads to reach a target audience. There are so many ways that you can use social media to your advantage, and if you have an online store, you need to be in the loop. If you’re just starting, the most important pages you can have are Facebook and Instagram. Begin with those, and then grow to use more platforms as time goes on.
4. Promote via Influencers
Social media influencers are people who already have tons of followers and will promote your product on their social media. Influencers have relationships with their followers, and they are trusted within the social media community. If you ask or pay influencers to use and promote your products, their followers will trust their opinion right off the bat. By using influencers in this way, you will gain new customers and drive sales.
5. Create an Email List
When people order from you, they must include an email address and a physical address to contact them regarding their package arrival. You can contact them via email (though with their permission) to keep them informed about your store, upcoming events, and sales.
This is probably the easiest thing that you can do in the e-commerce marketplace, but it’s very effective. Email your customers coupon codes, and create a sales event that will grab their attention. Send them information about holiday sales, Cyber Monday must-haves and more. You’ll be surprised at how many clicks you get from just a few simple emails.
6. Make Sure your Website is Mobile-friendly
Everyone uses their phones to shop online. It’s easy and people can do it while they’re on-the-go. You must have a mobile-friendly website, or you will lose sales. This is one of the most important things that you can do in the e-commerce marketplace.
We are sure, these tips will drive your conversions and push your sales through the roof. Keep embracing growth in your e-commerce business and you will be thrilled at the result.