Great design means different things to different people. Beauty is in the eye of the beholder, as they say. However, that only goes so far when it comes to eCommerce. Some sites just look better than others and that can make a big difference.
The Design must fit the Business, the Brand and the Product
Design is a big part of branding. Beyond logo colors and fonts, your design conveys a message to anyone visiting your site. A well-designed site looks like it fits with the products it sells.
Think of it this way — a store selling toys is probably going to look a lot different than a store selling woodworking tools. Adults might be shopping at both of these sites, but they’ll have different expectations depending on what product they’re looking for. In other words, the design isn’t universal. Often times, however, sites aren’t designed with their customers in mind. Many websites fit the tastes of the designer or the store owner instead and they lose sales as a result. If a site doesn’t look “right” to a customer, it’s very easy for them to find a competitor that fits what they’re looking for.
As an Ecommerce Agency, we’ve redesigned hundreds of online stores over the years. We’re experts when it comes to figuring out the right changes to make when it comes to redesigning.
However, every business is unique and we always keep that in mind from the beginning. We’re not just working for our clients, we’re working for their customers, too. We know that the sites we design must work for our clients’ customers or they’ll never perform to their best potential.
Before we change anything, we’re going to look at your current site and figure out what works and what needs improvements. We’ll also look at your competitors and similar businesses to see how your site will need to compete and who you’ll be compared to. So we always start with research, analysis and of course, consultation with our clients.
Then we go to work. Time after time, we’ve successfully relaunched hundreds of sites to greater sales and success. We don’t just make sites look better, we make them work better too. Great design is as much about usability and function as it is about making a site look better.
Please check out our Before and After Redesign Gallery to see some of our latest work.
If you’d like a free consultation to talk about a redesign for your site, please call or email us today.
Whether sales have dipped, you’re facing new competition or simply not getting the same kind of traffic you used to, a redesign could be just what you need to turn things around.
Call or email us today!