Sports Fan Fare

(Marketing Case Study)

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Sprts Fan Fare


From humble beginnings in a one room office in 2002, Sports Fan Fare has grown to be one of the web’s leading providers of sports fan merchandise, carrying over 250,000 licensed team products across all major sports leagues and 100 colleges and universities. SFF is very proud of the relationships with leading providers of on-field apparel, including Reebok, Adidas, Majestic Athletic, New Era Cap, and Russell Athletic.


  • eCommerce Consulting
  • UI Design
  • Yahoo / Aabaco Store Design & Development
  • Conversion Optimization
  • Challenge


    Being in a highly competitive sports apparel industry, client wanted to improve their conversions. We were hired to increase their conversions. Client was spending quite a bit of money on a monthly basis. Sports Fan Fare’s bounce rates was quite high and they needed HELP.

    Challange - Sprts Fan Fare
  • Solution


    The first thing we did is integrated HotJar to their site. We monitored all the activity on their site. We came up with three scenarios for A/B Testing. Implemented each scenario one after other. Tracked the results with Google Analytics and updated the changes accordingly. In less than 2 months were were able to decrease their bounce rate and increase their conversion.



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– Brian Feeny

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