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How Google Shopping Ads Can Drive More Traffic and Sales

If you’re an Ecommerce website owner and want to start using Google Shopping Ads, it can seem like a daunting task. Not only there are a lot of different components to the process, but since everyone is hopping on the Google Shopping bandwagon, competition is fierce. However, as this platform continues to grow and command […]

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How To Improve Cart Abandonment For Your eCommerce Store

There’s nothing worse than seeing a high cart abandonment rate in your analytics. You do the math and figure out what those lost sales could’ve been and wonder – why didn’t they buy it if they put it in their cart? Any online store will deal with shopping cart abandonment but there are ways to […]

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Why Design Plays An Important Role in Ecommerce User Experience?

Everyone knows design is important when it comes to eCommerce. The saying that “a picture is worth a thousand words” is just as true online as it is in a magazine or an art gallery. Great design draws customers in and keeps them on your site longer while bad design sends visitors looking for another […]

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Looking for a new Magento Developer?

ioVista has a large team of certified Magento Developers ready to help propel your eCommerce business to the next level. Whether you need a few updates, a complete overhaul or a brand new site altogether, ioVista has the solution for you. We offer one of the widest ranges of eCommerce services available. Plus, we’re backed […]

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How to Build Your eCommerce Brand

Whether you’re just starting out or you’re an eCommerce veteran, branding is very important for the longevity of your business. Branding means recognition, customer loyalty and growth. But it’s not always the easiest thing to figure out, especially when the day-to-day details of running your business usually get the lion’s share of your focus. So […]

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9 Ways to Get More Sales this Holiday Season

As you know, the holidays will soon be upon us. But there’s still time to prepare your site and get your plan in place to make this the best holiday season yet. Today, we’re sharing a whole bunch of ideas to help you get started and get the most sales you can this holiday season. […]

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5 Ways to Get your Store Ready for the 2015 Holiday Season

For anyone else, it might seem too early to talk about the holidays but for online retailers looking to make 2015 their best holiday season, now is the perfect time to start preparing. This is your chance to plan, prepare and make the most of the holiday rush before you’re too busy to do it. […]

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How to use SEO to Get More Customers to Your Site

Search Engine Optimization or SEO can seem pretty intimidating at first but once you understand the basics, you can use those principles to bring more traffic to your store. What exactly is SEO? SEO is the practices of making your website more visible to search engines by meeting the standards they set to determine search […]

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Every week, we share insider tips to building your brand, increasing your traffic and growing your sales online

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