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How Google Shopping Ads Can Drive More Traffic and Sales

If you’re an Ecommerce website owner and want to start using Google Shopping Ads, it can seem like a daunting task. Not only there are a lot of different components to the process, but since everyone is hopping on the Google Shopping bandwagon, competition is fierce. However, as this platform continues to grow and command […]

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Five Reasons Why Your Mobile Strategy Isn’t Working

1. Your Website Isn’t FULLY Optimized For Mobile Use You may be thinking your site is mobile-friendly when it’s actually not. A lot of eCommerce platforms like Magento have started offering mobile-friendly themes but many of them don’t fully optimize your site. Usually, these themes will apply to top-level navigation pages like your home page […]

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Why Google Shopping Ads Must Transcend your Marketing Strategy in 2019

Launched in the year 2012, Google Shopping Ads have become a pivotal part of every successful Ecommerce marketing campaign. These ads are more effective than legacy PPC Google Text Ads for businesses of all sizes. According to a report by Adthena, in Q1 2018, more than 75% of retail search ad spending was for Google […]

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Looking for a new Magento Developer?

ioVista has a large team of certified Magento Developers ready to help propel your eCommerce business to the next level. Whether you need a few updates, a complete overhaul or a brand new site altogether, ioVista has the solution for you. We offer one of the widest ranges of eCommerce services available. Plus, we’re backed […]

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27Mar
2017

Comparison between different open source platforms

Since it has been predicted that by 2016, there will be 175 million people shopping online, you might find ambiguity in selecting which E-commerce platform is good for your online store. We are presenting a comparison based on the general information available publicly and our personal experience obtained past 10 years handling E-Commerce projects. When […]

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What factors make a site vulnerable to Panda?

Google has once again brought us on toes by releasing it’s Panda Algorithm. There have been considerable waves from Google Panda with 12% of search results being affected by this new algorithm. Somehow, local business websites have escaped from this storm by Panda but they were not the intended target of this update. We would […]

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06Mar
2017

Does revamping your website for Festivals Help?

During festivals, we often see lucrative offers viral on the internet, hoardings about the festive discounts, lights sprawling across the shops and streets. So there must be some human psychology behind this to attract crowds. So how this can be incurred within your online stores? Take a look…

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08Aug
2016

Top 5 measurable Digital Marketing trends that will dominate 2016

Over the past few years, Digital Marketing is growing gradually, and there is for sure that it will have a greater impact in the marketing industry for the future. Video Ads Will Dominate other Ads While video ads are not a new thing, there are many social channels and platforms such as YouTube, Bing, and […]

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