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Connect, Educate, Learn, Collaborate...
There may be a lot of challenges to moving your business into the digital world, but they are not insurmountable. The size of your business doesn’t even matter. What matters most is that you hold an open mind, commit to making the needed changes, and start incorporating the people and tools that can make it happen. Let’s look at some ways you can cope with the problems we looked at in Part 1 on the Challenges of Digital Marketing Transformation.
Since the days of the traditional marketing model are past, it’s time to build a well-rounded team to handle your future marketing. You may choose to solve this problem in one of several ways. One way is to hire new staff with a deep familiarity and understanding of the digital world. You may also train some of your current staff to meet the need, or you may choose to outsource this need. Whatever you choose, you need a team of people that will be able to look at the customer’s needs and desires as well as understand the back-end of the system. Keep your current staff as long as they are willing to integrate into a team that is focused on the digital marketing world.
Without the data, you will have no material to work with to engage your customers. There are four major components to managing the data you need in the digital business world. Get the data, protect the data, analyze the data and utilize the data. It is essential to get all this in place before you begin selling or serving digitally. Don’t go to the market unless you have real-time automation in place. When a consumer clicks on your link, it should be a seamless journey for them to get their needs fulfilled by your company. There are plenty of big data companies willing to help you with storing and analyzing the data. Get the additional help you need to utilize that data for your customer’s sake. Your clientele wants you to know them. They do not want to be filling out the same information repeatedly. This is where your data management will keep them satisfied.
It is up to you to shape the journey that your customer experiences in your corner of the digital world. First, you need to get them at the moment. The clock starts as soon as a potential client enters your world with a search term or clicks onto your page. When that happens, you need to be there to guide them through the process of solving their problem. Use proactive intelligence to build this process. Map out as many various scenarios as you can. What might the customer want to do? And how can we enhance that experience? What are the real goals that people want when they come to my company? Wally Lamb said, “The seeker embarks on a journey to find what they want, and discovers along the way what they need.” Are you helping your customer solve their entire problem?
The mobile platform should be central to the way you do business. Keep it clean, keep it simple, keep it fast. But don’t stop with simply having a nice mobile website or even an app. Think outside the box about engagement innovation. How can you use their mobile device to enhance their experience with you? If your app provides thumbprint sign-in, they are more likely to stay with you over another site that requires a username and password. Can you use their camera to enhance their journey? Is there a way to put their GPS function to work? Digital Marketing Transformation is all about staying with a customer from beginning to end with the most engagement possible. Mobile devices are perfect for that since they rarely leave your consumer’s possession.
There is no time to waste when it comes to getting your company up-to-date with the digital world. You have a choice to continue serving your clients in the brick-and-mortar world alone, or venturing into the ever-changing digital world.
The majority of your consumers have already made the transition. Don’t be left behind in the digital dust. You can now get your store business online within no time by contacting a digital agency like ioVista. We can help you develop an Ecommerce store or a services platform with our professional team of certified Magento, Shopify, WooCommerce, BigCommerce and more.
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