If you’re trying to get the most out of your online presence, then you have to utilize all of the tools available to you. However, unless you have unlimited resources and free time, chances are that you’re coming up short.
But how can you be sure what’s working and what isn’t? When it comes to fixing a problem, you have to be able to understand your limitations and how to overcome them. For your e-commerce store, this means doing an SEO audit.
At ioVista, we know what it takes to make your online store succeed, which is why you should utilize our auditing services to determine the best course of action. As such, let’s discuss the ins and outs of this necessary process.
Overall, auditing your e-commerce store for marketing and SEO purposes involves a variety of tools and services. At ioVista, we provide a comprehensive analysis of your pages and your presence online so that we can deliver a clear picture for you. Here are some of the elements included in our audits.
Overall, we are here to analyze your e-commerce store from top to bottom. Since you can’t fix a problem that you don’t understand, having us do an audit for you will be the best course of action for your business.
Our goal is your success. We value our clients, and we believe in them wholeheartedly. Whether you’re just starting out or you’ve been around for a while, we know what it takes to get your store to the next level.
At ioVista, we cater to your needs, and we provide you with extensive knowledge and experience to help you reach your goals. With our SEO audit services, you can trim the fat from your online marketing and make sure that you’re getting the best ROI on your materials.
Let’s break down how we operate in each section of our auditing.
As an e-commerce store, you have some stiff competition. Not only is it easier than ever to open a digital storefront these days, but you have to compete with major retailers like Target and Amazon. Online shopping is the wave of the future, but it’s getting increasingly harder to get noticed.
At ioVista, we want you to know where you stand among your competitors so that you can figure out a way to rise above. Typically speaking, you may have some limitations that are holding you back (i.e., offering discounts or lower prices), but that doesn’t mean that you can’t provide something valuable to your clientele.
Our research will be comprehensive, and it will contain all of the most recent data regarding your target market. From there, we can discuss potential marketing solutions that can help you increase your presence and outpace other e-commerce sites.
Back in the old days of SEO, keyword-stuffing was the name of the game. If you’re not familiar with this practice, it was when you would try to put as many keywords into your content and website as possible so that it would rank higher in searches.
Fortunately, search engines like Google have become much smarter and more adaptable. However, this also means that you have to keep up with the current trends if you want to stay competitive.
Our team will look at the keywords that are most relevant to your material and develop a strategy to include them organically in your content and web pages. If you want to rank higher in searches, you have to be clever about where and when to use keywords.
We don’t expect you to know everything about how to utilize them, which is why we will provide the necessary assistance to make changes to your material. Trust in ioVista, and the results will speak for themselves.
Have you gone through your whole site as a customer? Have you clicked on all of your links and seen how long it takes for pages to load? If not, then chances are that you’re falling behind. When it comes to a technical audit, we pay attention to the following.
In the end, we will provide you with a comprehensive list of any adjustments and changes that have to be made to your e-commerce site. Since small mistakes can cost you money, everything is crucial and it all matters to your bottom line.
These days, if you aren’t on social media, then you’re doing yourself a disservice. Any site worth its salt has at least a Facebook page, but the top competitors do a lot more than manage a single profile.
Social media is a fantastic resource for your business, so it’s imperative that you use it to its full potential. We will look at how well you’re operating on different platforms and provide you with the insight you need to make it better.
Whether it’s hiring a full-time associate to manage your profiles and engage with customers or spreading your online presence across platforms, we know what it takes to work with social media.
In the end, these resources are free, and they can reach potentially millions of customers. As such, you have to realize that tapping into this resource is one of the most vital things you can do as an e-commerce storefront.
Do you know what people are saying about your site? Are the comments and reviews positive or negative? If you’re not sure, then you’re not doing as well as you should.
At ioVista, we understand that your online reputation matters a lot, especially when it comes to your bottom line. Since many people research a business before patronizing it, it’s imperative that you maintain a positive rating across different sites.
We will analyze your rankings on major platforms like Google and Yelp, and we’ll see what your customers are saying. From there, we can determine what changes need to be made and how you can cultivate a better following.
What’s also important to remember is that even if the consensus is positive, you can and should be doing more. To rank higher on searches and increase your online presence, you need to be getting thousands of reviews on a regular basis. 10 five-star ratings are nowhere near as good as 500 four-star reviews.
So what do you have to gain from using our services to audit your e-commerce store? Here are a few reasons why you should choose ioVista.
Overall, the benefit of conducting a comprehensive SEO audit is that you will be able to become much more profitable. By eliminating components that are dragging you down, you can become a lean, mean, money-making machine.
Contact Us Today
Don’t let your e-commerce store become a statistic of failure. Contact IoVista and see how our SEO auditing services can help you make your storefront a success.