If you’re trying to get the most out of your online presence, then you have to utilize all of the tools available to you. However, unless you have unlimited resources and free time, chances are that you’re coming up short.
But how can you be sure what’s working and what isn’t? When it comes to fixing a problem, you have to be able to understand your limitations and how to overcome them. For your e-commerce store, this means doing an SEO audit.
At ioVista, we know what it takes to make your online store succeed, which is why you should utilize our auditing services to determine the best course of action. As such, let’s discuss the ins and outs of this necessary process.
What is an SEO Audit?
Overall, auditing your e-commerce store for marketing and SEO purposes involves a variety of tools and services. At ioVista, we provide a comprehensive analysis of your pages and your presence online so that we can deliver a clear picture for you. Here are some of the elements included in our audits.
Researching your competitors. Comparing pricing, site structure, and reputation.
Analyzing keywords. We know how to use keywords to your advantage, so let our experienced team cultivate the best options.
Technical auditing. We look through your site to fix any problems, such as broken links or missing pages.
Social media auditing. Are you doing enough outreach on social platforms? Our audit will determine what steps you can take to increase your presence the right way.
Overall, we are here to analyze your e-commerce store from top to bottom. Since you can’t fix a problem that you don’t understand, having us do an audit for you will be the best course of action for your business.
What You Can Expect From ioVista
Our goal is your success. We value our clients, and we believe in them wholeheartedly. Whether you’re just starting out or you’ve been around for a while, we know what it takes to get your store to the next level.
At ioVista, we cater to your needs, and we provide you with extensive knowledge and experience to help you reach your goals. With our SEO audit services, you can trim the fat from your online marketing and make sure that you’re getting the best ROI on your materials.
Let’s break down how we operate in each section of our auditing.
As an e-commerce store, you have some stiff competition. Not only is it easier than ever to open a digital storefront these days, but you have to compete with major retailers like Target and Amazon. Online shopping is the wave of the future, but it’s getting increasingly harder to get noticed.
At ioVista, we want you to know where you stand among your competitors so that you can figure out a way to rise above. Typically speaking, you may have some limitations that are holding you back (i.e., offering discounts or lower prices), but that doesn’t mean that you can’t provide something valuable to your clientele.
Our research will be comprehensive, and it will contain all of the most recent data regarding your target market. From there, we can discuss potential marketing solutions that can help you increase your presence and outpace other e-commerce sites.
Back in the old days of SEO, keyword-stuffing was the name of the game. If you’re not familiar with this practice, it was when you would try to put as many keywords into your content and website as possible so that it would rank higher in searches.
Fortunately, search engines like Google have become much smarter and more adaptable. However, this also means that you have to keep up with the current trends if you want to stay competitive.
Our team will look at the keywords that are most relevant to your material and develop a strategy to include them organically in your content and web pages. If you want to rank higher in searches, you have to be clever about where and when to use keywords.
We don’t expect you to know everything about how to utilize them, which is why we will provide the necessary assistance to make changes to your material. Trust in ioVista, and the results will speak for themselves.
Website and Content Audit
Have you gone through your whole site as a customer? Have you clicked on all of your links and seen how long it takes for pages to load? If not, then chances are that you’re falling behind. When it comes to a technical audit, we pay attention to the following.
Links and Buttons: if they are broken (don’t lead anywhere) or they are mismatched (lead to the wrong page), it will make your customers want to switch to another store.
Proofreading: the hallmark of a professional website is one free from any spelling or grammatical mistakes.
Load Speed: every second counts, and if your pages are taking too long, you will lose customers fast.
Uptime/Downtime: you never want your site to be inaccessible for an extended period. If it happens too often, people will not want to visit.
Picture/Image Quality: pixelated images will make you look amateurish. We will flag any pictures that don’t adhere to high standards and help you swap them for better alternatives.
In the end, we will provide you with a comprehensive list of any adjustments and changes that have to be made to your e-commerce site. Since small mistakes can cost you money, everything is crucial and it all matters to your bottom line.
Social Media Presence
These days, if you aren’t on social media, then you’re doing yourself a disservice. Any site worth its salt has at least a Facebook page, but the top competitors do a lot more than manage a single profile.
Social media is a fantastic resource for your business, so it’s imperative that you use it to its full potential. We will look at how well you’re operating on different platforms and provide you with the insight you need to make it better.
Whether it’s hiring a full-time associate to manage your profiles and engage with customers or spreading your online presence across platforms, we know what it takes to work with social media.
In the end, these resources are free, and they can reach potentially millions of customers. As such, you have to realize that tapping into this resource is one of the most vital things you can do as an e-commerce storefront.
Online Reputation Assessment
Do you know what people are saying about your site? Are the comments and reviews positive or negative? If you’re not sure, then you’re not doing as well as you should.
At ioVista, we understand that your online reputation matters a lot, especially when it comes to your bottom line. Since many people research a business before patronizing it, it’s imperative that you maintain a positive rating across different sites.
We will analyze your rankings on major platforms like Google and Yelp, and we’ll see what your customers are saying. From there, we can determine what changes need to be made and how you can cultivate a better following.
What’s also important to remember is that even if the consensus is positive, you can and should be doing more. To rank higher on searches and increase your online presence, you need to be getting thousands of reviews on a regular basis. 10 five-star ratings are nowhere near as good as 500 four-star reviews.
Benefits of Having an ECommerce SEO Audit
So what do you have to gain from using our services to audit your e-commerce store? Here are a few reasons why you should choose ioVista.
Rank Higher on Searches – if you’re not in the top three spots, you’re losing out to the competition
Remove Unnecessary Elements – don’t let too much data bog down your pages and keep you from achieving your sales goals. Ultimately, you want to cut anything that isn’t profitable.
Make Your Site More User-Friendly – when your site is accessible and convenient, it will inspire more people to shop from you. Why do you think Amazon is so dominant in the marketplace?
Streamline Your Sales Process – when you remove everything that’s holding you back, you can focus your attention on building your sales and your bottom line. If you want to make your e-commerce store work better for you, it’s essential that you know what to eliminate.
Overall, the benefit of conducting a comprehensive SEO audit is that you will be able to become much more profitable. By eliminating components that are dragging you down, you can become a lean, mean, money-making machine.
Contact Us Today
Don’t let your e-commerce store become a statistic of failure. Contact IoVista and see how our SEO auditing services can help you make your storefront a success.
Mike and Dallas SEO Company team are all extremely knowledgeable and trustworthy. The whole team is very reliable and easy to work with. They provide rankings results quickly. I would highly recommend them to anyone!
I can't speak highly enough of everyone in ioVista. Their communication is amazing and their friendly but professional approach put my mind at easy. So far the work which has been done is above my exception and my site has already started showing on the google number one page within just two to three months. If you're looking for reliable SEO company which you can trust ioVista is the right place.
We started using ioVista inc 3 years ago and we are extremely happy with the service they have provided. Their attention to detail and quality SEO work has dramatically increased our conversion rate. 10 out of 10 SEO provider!
The work has produced clear results, with over 60% increase in traffic to the website in just three months. Their work is effective and they understand the product well, allowing them to handle the project and its management smoothly and professionally.
ioVista offers intelligent, professional, and very personalized service. They offer creative and practical solutions about website optimization and business marketing. They are on the cutting-edge of everything SEO! Besides being incredibly personable to work with, I would recommend them for their talent, intuition, creativity.
If anyone one is looking for a great experience with website building, then this is the agency to go with. I worked with Mike and his team and they were awesome. They built exactly what I wanted and in good timing. The best thing was the response time. The communication was excellent and every time I contacted them, they replied very quickly. Highly recommended!