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Home Decor, Garden

Luxury Candle Brands

(Marketing Case Study)

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Luxury Candle Brands

About

Luxury Candle Brands is a leading online shop; selling huge range of Scented Candles, Home Fragrance, Room Sprays, Diffusers online exclusives & special offers. They sell online scents and sprays for bath & spas and rooms from major all popular brands in the world.

IOVISTA ROLE

  • Google shopping ads campaign design
  • Products feeds uploading & optimization
  • Products labeling and segmentation
  • Strategic bidding adjustments
  • Negative keywords list building
  • Continuous monitoring & reporting
  • Challenge

    Challenge

    Client wanted to increase sales and revenues. The client had used few companies and were spending around $2000 per month and were getting very little conversion. Luxury Candle Brands being in a quite competitive industry had a big challenge of ramping up their sales and revenues.

  • Solution

    Solution

    ioVista recommended to run their SEO, PPC and PLA campaigns. Luxury Candle Brands were not running any Google Feeds/PLA campaigns. We had set that up right away and were able to show some very good success with that campaign. Also we ran a brand campaign for Luxury Candle Brands on PPC where they were losing quite a bit of money. We completely rewrote their Ad Copies and adjusted their bids. That was a game changer for Luxury Candle Brands.

    Challange - Scent and Spray

Results

    • Shopping visits increased by

      59.69%

      Year over year

    • conversion rates increased by

      75.56%

      Year over year

    • Orders increased by

      161.54%

      Year over year

    • Revenues increased by

      265.15%

      Year over year

    Challange - Scent and Spray

Testimonial

Testimonial Icon

Luxury Candle Brands is a small fish in a big pond in regards to the candle business. We have spent tireless hours attempting to improve our SEO ranking, using a few different companies to help us achieve this goal. We finally decided to begin looking for another partner to work with to help us improve our website ranking and SEO without breaking the bank. We came across ioVista, Mr. Mike Patel. We spoke with Mike many times about what our long-term goals were at Luxury Candle Brands and he put together a team of people to help us achieve that. Our traffic has increased by 64% since they’ve worked on our site and they got multiple keywords we were ranking poorly for up to the first page. In fact, our keywords have improved by an average of 34 positions during our time with IoVista. Some of the content they have created for us has amassed over 200 shares via social media. I highly recommend their SEO as they have made a great difference to our business and have been professional to communicate with too. We will continue to do business with ioVista long into the future.

– Erin Taylor – President www.luxurycandlebrands.com
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