Have you ever been shopping online, going from site to site and then you see an ad for the product you were just looking at – you see it on Google or Facebook or in the side banner of another site.
If you thought it was a coincident, it’s not. Those are retargeting or remarketing ads and they’re extremely effective for Ecommerce SEO. You can use remarketing ads not only on Google or Bing but also on Facebook with 2.32 billion monthly active users spending an average of 35 minutes per day.
Think about it this way – people can be indecisive. They go from site to site, browsing. They may even put a product in the shopping cart and then something stops them – distraction, time, second-thoughts and any number of things. That’s where remarketing ads come in. They work by setting a cookie on your customers’ browser for the product they looked at. Then, when that customer leaves your site, an ad for that product will appear wherever you purchase remarketing space – like Google or Facebook.
Remarketing ads give you a second chance to capture a sale.
- They serve as reminders.
People are busy and distracted. Sometimes they don’t go through with a sale but they still want the product they were looking at. Or maybe they just weren’t sure the first time and just need a little more convincing. With a retargeting ad, you give your customer some time to think about it and then your ad shows up to remind them to visit your store again.
- They give you extra brand exposure.
In addition to reminding customers about your products, retargeting ads keep your brand in front of them too. Plus, these are customers who are much more likely to buy from you. They’ve been to your site and looked at your products.
- Recapture site and cart abandoners.
Retargeting ads are designed specifically for people who went to your site, looked at your products but didn’t buy.
Remarketing ads are also very affordable.
Remarketing ads used to be more costly but now they’re very reasonable. In fact, some campaigns can cost you less than $2 a day.
You can also use them on all kinds of sites across the web – places your customers are likely to go after they’ve looked at your products. Advertising on social media and other platforms is a great way to remind them to come back to your site and buy that item they were thinking about…
- New York Times
- LA Times
If you’re interested in learning more about how remarketing ads can help you recapture site abandoners and get more sales, ioVista can help. Just send us an email or give us a call and we can help you find the right strategy for your business and get your remarketing campaign setup.