A critical component of both Search Engine Optimization (SEO) and boosting your search results ranking, link building is an off-page SEO technique that requires a little more technical know-how. Of the two ranking factors Google is known to rank higher on search results, content and link building are assigned the two highest values.
You can configure backlinks from other websites that possess higher domain authority to your website to increase your ranking on results pages. Moreover, backlinking is one of the most effective methods of boosting result rank, so it’s worth the extra effort.
Basics of Backlinking
To begin backlogging, you will need to work on a collaboration with some other site admins, bloggers, and influencers on social media. Opportunities to backlink generally fall into four categories:
– Resource page link building
– Influencer partnerships
– Fixing broken links
– “Acquiring” Competitor links
These are by no means the only way to link building, but they are the best for beginners and have a proven track record of success. Here’s how you work these four link building techniques:
- Resource Page Link Building
This method involves creating a page of links to industry related resources appropriate to your niche and products/services on offer. You can use blog posts, static pages, and other posted link media on social channels, but the important component here is you are linking to industry thought leaders and resources. Creating this connection means Google will pull your page up in the results when users search for industry resources or the specific pages that you have linked on your site.
Additionally, you can also run a Google search “inurl:resources + your industry/niche.” This will pull up the resource pages of other sites that rank high on Google search results. Find the contact info for the page using Voila Norbert or a similar tool. Use this to assemble a spreadsheet of leads that look promising, then create a form letter to send out to site administrators. Sure, sending cold outreach emails may not be the most fun or enlightening process, but without it you can’t network with others if you never make contact. Once you make contact and gain permission, you can start linking from your site to theirs and your search rank will go up in no time.
- Influencer Partnerships
As you know, influencers are members of your industry niche who command an extensive following on social media or run a website that has a high domain authority. Additionally, influencers are not in competition with you, instead, provide useful information and content for industry aficionados and persons looking to get the inside scoop on what’s new and next.
Most influencers earn money from sponsorships and promotion of products through networking, you can offer them something almost as valuable. Instead of paying an influencer to share your product on their channels, you ask them to link back from their primary site or social media account to your site. Maybe it’s a brief blog post, a social media pic or a special link you can use to backlink them on your site. Influencers value exposure and reach more than almost anything else. If you ask, then you shall receive.
Another tack you can take with these influencers is to interact with them consistently via social media. Like and share their content, refer customers to them for more information, and reach out to them via email or direct message to solicit their advice. Be kind, treat them like a friend and valued resource, and they will respond reciprocate. Relationships count for a lot with influencers, and if you can establish a good relationship you should have no trouble backlinking and boosting your search rank just by being nice.
- Fix Broken Links
So here’s how you can boost search rank by fixing the internet. Use a browser extension (Check My Links for Chrome by pagemodified.com works well) to parse other websites in your niche from broken links. Search for resource pages with broken links for best effect, but you can also just look for blog posts on topics that apply to your business and your niche, too.
Once you find a broken link on a page, pull up the contact info as you did before to find contact information for resource pages. Email to the owner notifying them about the broken link and where it is pointed. While you have their attention, you may also want to mention your own resource page or post that offers similar or better information. Be subtle about it, but if you don’t ask about them linking to your resource or page, you are passing on an opportunity to boost your search result ranking through backlinking.
- “Acquiring” Competitor Links
You can easily “acquire” search rank from competitors quickly and easily using an SEO tool like Ahrefs. Here’s what you do:
– Enter their URL into your site explorer
– Click the backlinks tab on the left side
– Filter through “One link per domain”
This will reveal to you exactly where they get their links, and start pursuing those content providers or sites. Ask if your site can be included in backlinks, and maybe sweeten the deal with offering a discount or free products and services.
As Top SEO Company, we believe that if you apply just these four methods and backlink your site effectively, you will soon find leads and customers are finding their way to you in larger numbers and with greater frequency. Contact a start using these methods today.