When you look around, you will find most of the people engaged in their smartphones. Internet usage has reached its peak and this is just the beginning! From Googling on the go-to using social networks, online shopping to email responding, MOBILE has taken its prime place and it is going to be adamant now onwards. If you look at the mobile usage statistics, you will question yourself that what has stopped you to have that one mobile optimized site. These stats come from the Pew Internet Project’s research related to mobile usage:
- 56% of American adults now have a Smartphone
- 34% of American adults now own a tablet computer
- 63% of adult cell phone owners use their phones to go online
- 34% of Smartphone Internet users go online mostly using their phones—not using other devices such as desktop or laptop computers
Other statistics from Mobify will tell you how many eyes are there on your website and through what devices.
- Over 1.2 billion people access the Web from their mobile devices
- Global mobile traffic now accounts for 15% of all Internet traffic
- Mobile-based searches make up 25% of all searches
- 61% of people have a better opinion of brands when they offer a good mobile experience
There is no good reason to deny MOBILE OPTIMIZATION
The other handful of benefits of mobile optimization also include marketing tactics to reach out to more audience. To quote a few:Quick loading – fewer drop-offs Often seen audience dropping off due to slow response and less loading time, the mobile-optimized site will load quickly, engaging your customer. Content will be read It will take less effort or no effort for them to read from an optimized website rather than zoom or pinch which most people don’t do and quit. It helps in Branding
With a mobile-optimized website, Branding elements like Logo, Visuals, Creative art, message pop up will affect more and will help people remember you.
You’ll get more mobile search traffic
Google wants you to have a mobile-optimized site as it gets more searches from smartphones; they are making the mobile search a top priority (as illustrated with their recent Hummingbird update).
As we mentioned above, here is a test you need to take!
Pick up your smartphone, go to your website and ask yourself these questions:
- Does it load fast?
- Does it draw you in?
- Is the content easy to consume?
- Is it easy to navigate and get around?
- Is it easy to recognize and activate the call to action?
- Does it provide a good user experience?
- Is it a site you would spend time if it was not your own?
If you have got a lot of NO’s, you know what you need to do! Scream ioVista.