If you’re looking to improve your landscape company’s Dallas SEO rating, then you owe it to yourself to look at everything ioVista has to offer. ioVista is one of the fastest-growing digital consulting companies in Dallas. We specialize in helping your landscape services grow your potential customers by maximizing your SEO strategy. Because so much business is done today online, and most customers turn to the internet when looking for a company to hire, search engine optimization, otherwise known as SEO, is a crucial part of any online marketing campaign. The good news is that it’s possible to tip the balance in your favor, by applying tried-and-true techniques which will help your Dallas landscape company show up higher in the rankings when customers do an organic search. How do we do this, and what can we do for you?
ioVista offers professional web design services that allow you and your landscaping business to take full advantage of Google, Bing and other search engines. Increasing the SEO of your website will naturally drive more traffic to your business, so it’s important to have a website that works for you and your company. ioVista can help you design and build that website. We offer handy and effective SEO consultation with an eye towards web design and online marketing. By taking the time to work with us you will see a huge return on your investment.
With so much searching taking place on the internet today, Google can be your Dallas landscaping company’s best friend or worst enemy. It all depends on how search engines see your site. Are you relevant to what customers are looking for? If so, your site will be bumped up in the rankings, which in turn allows more customers to see your business and click through. If you’re website does not look relevant, though, customers will have to scroll through pages and pages of results before finding you. The problem? No one does that!
So, how can we help? We offer several important services, including:
We provide a detailed, comprehensive review of your website to evaluate its overall effectiveness in internet searches. This is a valuable and important service we offer to clients that are hoping to increase the potential of their websites to reach their intended audience. As a Dallas landscaping company, you’re looking for people to find your company’s website — but without proper SEO management this is almost impossible.
Auditing your website will help us analyze the effectiveness of your website and how it performs when searched for on Google and other popular search engines. We will also look at your rankings and offer personalized suggestions to improve those results for future search results, based on case studies and our own research and experience.
SEO is all about keywords. We analyze your business to see what sorts of keywords people are using to search, and then make sure that your website contains these keywords. While search engine optimization isn’t only about the proper use of the right keywords, they do play an important role in a website’s overall SEO strategy.
With this in mind, we strive to identify the important words and phrases that customers use in the green industry when searching for Dallas lawn care and landscape services. We then work to plug these keywords in so they fit naturally into your existing copy, boosting your rankings in various organic searches.
Keywords are important, but they aren’t enough. You also need to pay attention to the text of your web pages. We help you write meaningful and engaging content that helps customers know more about you and your business, while at the same time attracting the necessary attention of search engines. By paying attention to the writing on your website, you can also drive traffic to your sites. This is because search engines don’t only scan web titles and meta descriptions, they also look at the copy on each page.
When you hire our team of SEO copywriters, we work to create specialized content that fits the needs of your specific company, while at the same time bringing your website more attention from searching and online traffic. We also work to include eye-catching (and SEO-boosting) graphics such as pictures, charts and maps that can help draw more positive attention to you and your website.
We help build links to your website, and help improve and boost the links that already drive traffic to your site. Better, more relevant links can also improve your Dallas SEO rating.
Link building is a technique that is often overlooked because it can be very difficult. This involved getting external pages to link directly to your website, which involves being able to do a little online marketing and promotion.
We help bring customers to you by increasing your local SEO visibility. Every market is unique, and Dallas is no exception. Our experienced team of local SEO experts can help you build a unique, local website that can catch the eye of anyone looking for Dallas lawn care and landscaping services.
Our Dallas SEO experts know how to craft a website that search engines will respond to. While keywords and descriptors are important, many other companies make the mistake of just stopping there. But there’s so much more to building a successful search engine optimization strategy for Dallas lawn care and landscaping companies. To improve your overall SEO, we also focus on:
Any customer is going to want to visit a fully-working, optimized website. To that end, we will review your website, looking for items such as site speed, broken links, redirects, outdated copy, on- and off-page ranking factors that could contribute to your page’s overall ranking and more. This analysis is crucial towards designing a website that works well and draws customers in, rather than keeping them out with faulty links and pages that don’t load correctly.
Just like how it sounds, we take the time to look at your competition. How are other Dallas landscaping companies faring with their own SEO? More importantly: what can we do to beat them at their own game? This can create a benchmark for us to strive for, a goal that will let us know how we are doing and what we still need to work on to create a fully optimized page.
You’re probably already tired of hearing about keywords,but their importance in SEO can not be understated. What’s more, though, is that the main keywords you hear about are not the only type of keywords. Semantic keywords are another type of keywords. These keywords take the normal keywords already being used to optimize SEO and go beyond the words to analyze the meaning behind them. By understanding related terms, expressions and other phrases that could apply, we can employ other words that we might not initially have thought of. These “secondary” keywords can also help boost your site’s overall SEO.
A well-built website — one that loads fast, has correct meta descriptions, contains only working and functional links — will drive up your SEO. Search engines look to see that a site is being maintained and updated. Broken links, outdated coded — these all tell the search engine that a website is out of date and irrelevant. By keeping your website up to speed you send a message to the search engines that your site is still usable and people should take a look.
Even better? A well-built page also pleases your customers, who will appreciate being able to easily navigate from place to place and find the information they’re looking for.
In all of this talk about search engines and SEO, don’t forget that most people use their phones, tablets and other mobile devices to get around on the web these days. This means that if your Dallas lawn care and landscaping company doesn’t have a website built for mobile platforms, you’re in trouble. This means that your landscaping company needs mobile-friendly web pages, including:
Your website should use responsive design, which allows users to see your entire web page, not just a “mobile version” of it, tailored to fit whichever screen they are using.
Including less text, more images, and easier buttons to see and click.
Because waiting on things to load on your phone is a hassle, and turns of potential customers very quickly
And other Google My Business content, which is how most people find new companies these days (both figuratively and literally).
This is just a short list of some of the services we here at ioVista offer to help design and build your Dallas lawn care and landscaping company’s website. By using various SEO techniques we can help design a site that will drive potential customers to your pages, increasing your web traffic and, ultimately, your overall customer base. If you’d like to know more about how ioVista can work for you, please contact us today.