Over the past few years, Digital Marketing is growing gradually, and there is for sure that it will have a greater impact in the marketing industry for the future.
Video Ads Will Dominate other Ads
While video ads are not a new thing, there are many social channels and platforms such as YouTube, Bing, and Facebook that provide video hosting options.
Mobile Apps Will Dominate Website Usage
In 2016, business owners may find online visibility advantages by using dedicated apps for their business. Mobile optimized websites will work greatly to mobile crowds, but in the near future, apps will be replacing them completely.
Digital Assistants will Lead new Optimization Methods
SEO, SEM, SMO and PPC are the major advertising methods to reach thousands of unknown visitors online. These digital assistants will only use search engines to find information whenever it is necessary.
Mobile will Completely Dominate Desktop
2015 was the very big year for the Smartphones, because of Google. The Giant search engine had launched 2 major important releases in 2015.
One is the mobilegeddon algorithm and the milestone of mobile traffic.
Wearable Technology and Internet of Things (IoT) will make New Opportunities
Wearable smart devices will start gaining its advantage in 2016 and it will set a new track for advertisers.2015 was the year for the launch of Apple watch, while the upcoming year 2016 will have a greater number of smart watches emerging into life changing implications.These smart devices will modify the landscape of local business marketing to real marketing strategies.