The sales of e-commerce companies have plunged sharply after the March first week as the coronavirus outbreak changed consumer spending suddenly and drastically. This has put e-commerce stores are in a state of distress.
But don’t stress yourself too much, the Paid Marketing Experts at ioVista has come with a list of solutions that you can devise to your e-commerce store to cope with coronavirus outbreak:
Remarketing Ads On Social Media
The other most impressive solution is Remarketing Ads on Facebook, Instagram, LinkedIn, Google, and AdRoll. Remarketing Display Ads will enable you to show targeted ads to the users who have already visited your e-commerce store in the past.
The users will see these ads while browsing their social media accounts or when searching for anything on Google. This will help in keeping your brand top-of-mind of the users and enticing visitors to come back for more.
Display ads via Remarketing, also known as retargeting will significantly increase your conversion rates and ROI in this drastic situation.
Display Ads On News Websites, Blogs, YouTube Channels, News Apps
As people, these days are eager to learn more about the news and information to keep themselves safe from the epidemic. They spend a lot of their time on news websites, blogs, YouTube Channels, and News Apps.
You can market your e-commerce store products via display advertising on websites, apps and more through banners or text, images, flash, video, and audio ads.
Display Ads On Video Streaming & eBooks
The next into the list are display ads on video streaming sites, apps, and eBooks. As people are home quarantined and practicing social distancing, they are likely to spend a significant part of their time in watching movies or reading eBooks, especially during weekends. Advertising in these sources can be a cost-effective marketing option.
We hope these options will help you to overcome the COVID -19 effect on your e-commerce store. If you face any challenges or seek more information in implementing these advertising tips, the team at ioVista will be happy and available 24/7 to assist you.